Lead Art Direction for Brand Campaigns, On Platform Creative, Partnerships, and Performance Marketing to drive creative vision and execution by coordinating with internal and external stakeholders. Oversee team of motion designers and contractors to ensure high-quality design outputs and effective team collaboration by managing workflows and project assignments.
● Drove nearly $100M in revenue for 2022 by leading a design team to reduce churn and incentivize upgrades.
● Saved company $1M by establishing an in-house motion design team, reducing reliance on external vendors.
● Improved production quality and efficiency by launching innovative motion graphics templates, facilitating swift execution on smaller projects and driving the development of high-quality, custom graphics for prominent campaigns.
● Elevated design quality and consistency across all projects by spearheading the development of an efficient design workflow and approval process, resulting in transformation of low-performing team members into highly valued design partners.
● Increased Peacock's visual identity, paving the way for the brand's next evolution by integrating fresh, compelling visuals that resonated with the brand voice and set a new standard in the competitive landscape.
University of Louisville, Louisville, Kentucky 2023 – Present
Part Time Lecturer - Motion Design
Instructed critical subjects, such as Motion Principles, After Effects, Storyboarding, Animation, Compositing, Pitching, and Collaboration. Orchestrate creation and deployment of a pioneering motion design curriculum, leveraging insights from leading universities and professional expertise to meet community and student needs.
● Elevated design school's educational portfolio by successfully introducing and teaching a motion design course that covered Motion Principles, After Effects, Storyboarding, Animation, Compositing, Pitching, and Collaboration, thereby addressing a significant gap in the curriculum.
O’Hare Media, Louisville, Kentucky 2020 – Present
Founder | Creative Director
Direct development of video production, motion graphics, digital, and out of home creative by conceptualizing visuals, create design briefs, and guide technical development. Established and maintained open lines of communication with clients to fully understand their challenges, brand voice, and desired outcomes in outsourcing motion design and content production.
● Ensured high-quality, brand-aligned content production across various disciplines, from design to video, by conceptualizing and crafting content that met and exceeded client expectations through continuous collaboration and feedback.
Switcher Studio, Louisville, Kentucky 2020 – 2022
Motion Graphics Lead (2022 – 2022)
Led and mentored a team of motion graphics designers and animators to ensure the delivery of high-quality content by fostering professional growth and maintaining excellence in production. Collaborated with cross-functional teams to seamlessly integrate motion graphics with other media elements by meeting project deliverables on time, ensuring cohesive and impactful media presentations.
● Enhanced user experience and content quality by conceptualizing visuals and creating design briefs to guide technical development and determine requirements for motion graphic templates for the end user.
● Expanded creative capabilities and technical integration by designing and animating comprehensive and customizable graphics packages and collaborating with Engineers for seamless implementation.
● Transformed Switcher Studio's market position by developing and introducing approximately 100 new, fully customizable graphic elements, significantly enhancing the app's appeal and functionality as a key selling point.
Senior Video Producer (2020 – 2022)
Developed and managed video production timelines, budgets, and resource allocation to ensure projects completed within deadlines and financial constraints by overseeing all aspects of production. Led creative direction for video projects by overseeing concept development, scripting, and storyboard creation to ensure content aligned with brand messaging and audience engagement goals.
● Delivered high-quality content across various platforms by overseeing all aspects of live and pre-recorded video production, from development to finishing, enhancing the brand's media presence.
● Enhanced in-house production capabilities and efficiency by building out a video production studio and managing budget allocation for equipment and freelance creatives.
● Improved internal stakeholder communication and project organization, resulting in smoother approvals, enhanced content quality, and increased content output.
● Doubled video production rates and YouTube subscriber numbers, leveraged video ad creative for lead generation, and introduced livestreams and pre-recorded content from the newly established studio.
Paramount Network, New York, New York 2017 – 2020
Designer/Animator, Social and Digital
Spearheaded design, typography, and overall visual identity for social media, digital, and emerging platforms to establish and maintain the brand's online presence by creating visually compelling content. Art Directed video and photo shoots and developed brand identities for new properties to ensure cohesive and impactful representation across all media channels.
● Tripled the social media following for Paramount Network through strategic design optimization and the introduction of highly engaging social assets and templates, establishing a strong and recognizable social presence.
● Innovated brand's digital content strategy by pitching and developing original digital series and Spark AR filters, to enhance brand engagement and audience interaction.
● Elevated shows such as Yellowstone to cultural prominence, achieving 2.9 million social media followers, by developing and implementing bespoke visual identities optimized for social engagement and campaign coherence.
● Played pivotal role in elevating Paramount's digital series portfolio to a major revenue stream through strategic development and creative direction of original social series, marking a significant milestone in company's digital strategy.
TV Land, New York, New York 2013 – 2016
Designer/Animator, On-Air Promos
Created and animated on-air promotional graphics and elements to effectively communicate the brand's message and engage the target audience by utilizing compelling visual storytelling. Collaborated with creative team to conceptualize designs and animations for on-air promos by ensuring consistency with brand guidelines and campaign objectives for a unified brand presence.
● Boosted brand presence and audience engagement by editing, designing, and animating content for TV and social media platforms, showcasing creative versatility and delivering impactful messages.
● Enhanced partner appeal and boosted ad revenue by orchestrating consistent and visually compelling integrated marketing series, cementing TV Land's reputation as a premier advertising platform.
● Achieved a cohesive viewer experience and elevated the network's look by updating in-show graphics to align with TV Land's new visual identity post its 2015 rebrand.
● Catalyzed cultural impact of shows like Younger by delivering invaluable assistance to Art Directors in crafting compelling visual identities.
Production Assistant (2013 – 2014)
Coordinated and managed logistics of production schedules to ensure efficient setup and breakdown of sets by arranging equipment, managing call sheets, and overseeing timely operations. Supported the production team with on-set responsibilities to ensure smooth operations by managing props, cueing talent, and facilitating communication between departments.
● Enhanced viewer engagement and broadcast standards by designing, animating, editing, and producing on-air promos.
● Amplified the impact of TV Land original series by providing crucial support in screening episodes, crafting show notes, editing clip reels, and producing promos, resulting in an increased quantity and elevated quality of promotional content.
Additional Experience
Intern, BatteryPOP, New York, New York
CG Animation Production Intern, Nickelodeon Animation Studios, Burbank, California
